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Cat Livshits

UX Researcher. I ask what you mean by “obvious” for a living

キャサリン・リフシッツ

Catherine in front of Mount Fuji
Fuji, after a lifetime of looking east 01

About

My Turkmen family came from Tashkent. I was the only one born and raised on Sakhalin Island. Japan was just across the water. Our New Year table had dishes like: manty and plov (turkmenian), medovik (russian), onigiri (japanese) and pyanse (korean). None of this felt contradictory. It did make context impossible to ignore.

I started in front-end, moved into product design, and eventually realised I cared most about why we were moving the rectangles in the first place. Research won. Today, I research complex B2B systems at Xsolla along with the biggest game publishers like Kabam, Warner Bros, Epic Games etc.

London is my home now. The dry humour, restraint and weather feel oddly familiar. Away from work, I like hikes, heavy music, v60 coffee, photography and my two cats.

Misty field path on a British hike
British hike, photograph two
British hike, photograph three
A bit of British hikes — 0201 / 03
Torii gate tunnel at Fushimi Inari
Japan, photograph two
Japan, photograph three
Jap — 0301 / 03

Boring Stuff

  • XsollaSenior UX Researcher2024 — today
  • Sidekick BrowserStaff UX Researcher2021 — 2024
  • SberLead Product Designer / UX Researcher2019 — 2021
  • Own research bureauFounder & Research Lead2016 — 2025

Listening to

Around the Fur album cover

Deftones

Around the fur

Alternative metal · 1997

Summon Me